20th Tallinn Design Festival "Design for All" visual identity

Overview

Disainiöö / Tallinn Design Festival is the largest design festival in the Baltics, the 20th festival "Design for all" took place from 29. September to 5. October 2025 at Põhjala Factory in Tallinn. For twenty years, Disainiöö has brought together designers, creative entrepreneurs, students and design enthusiasts, becoming an important international platform where ideas, innovation and collaboration converge. The festival attracts over 10,000 visitors annually and has been featured in leading international media outlets such as Dezeen, Euronews, DesignWanted, Monthly Design+ (Korea), WDO, BEDA, and others.

The visual identity of the festival materials is chosen every year from a public competition. 28 works by 26 designers participated in the visual competition. 12 works were nominated, from which three award-winning works were selected. I won the 1st place which made me the designer for this years festival materials. The works were evaluated for their relevance to the theme, professionalism and distinctiveness. The jury included designers Kalle Toompere and Ilona Gurjanova, communication experts and client representatives Evelin Ojamets, Kirke Tatar and Kevin Loigu. Later on the CVI was also implemented by designers Kaspar Timm and Kertu Liisa Lepik.

Concept

Accessible design is often systematic, orderly and follows rules, inspired by this, the design is aligned to a visible grid. The choice of colors is based on contrast and accessibility for colorblind people.

The design is rather minimalistic to draw attention to the important and to avoid overwhelming the viewer.

In the design, I depict people as transparent, because often societal groups that need support and attention are left without help - they are almost invisible. The yellow dots in the title indicate letters in Braille, the dots expand into an eye-catching design element.

Variations

At first I started with beige-yellow-blue design, but as there are different events happening during the festival, I created different color schemes for each. I also added elements that compliment the event theme.

Videos

In collaboration with Kaspar Timm we made videos for ERR and large digital JCDecaux screens all over Tallinn.